Master Micropigmentologist

Hello everyone! My name is Alicia Shapira, and my entire business is built on the trust and referrals of every person with whom I’ve had the pleasure of working with in the last few years. I have performed many different procedures and I am always expanding by offering new and innovative service for my clients. I have spent countless hours researching and perfecting my techniques!

I encourage anyone interested in Permanent Makeup, Microblading, and Brazilian Stretch Mark Camouflage to contact me with any questions and make your beauty appointment immediately.

I love what I do and I am very fortunate to be able to work at this fabulous art every day. You will find that my college education, my training in Paramedical Micropigmentation, and my artistic abilities will make you comfortable with your decision to choose me as your professional paramedical permanent makeup artist.

New Image Beauty Bar is the result of my obsession with beauty perfection and the beauty industry. As the leading Microblading / Permanent Makeup studio in Florida, we were the first artist in the USA to offer and train Brazilian Stretch Mark Camouflage, Scar Treatment, And Under Eye Camouflage. We offer the absolute best to our amazing clients. I believe that my intense attention to detail along with my dedication to providing the absolute best customer service attribute to my success in this industry.

At my studio, I am consistently educating myself on the latest and greatest in the cosmetic industry so that my clients always get the very best and innovate techniques available.



My interest in permanent makeup started many years ago when I first heard that this was an option. I always loved makeup and the beauty industry, so I thought it was a perfect match for my career path. I have always been one to play around daily with makeup and shop for the newest and greatest products.

My daily always consisted of not leaving my house without eyeliner and gloss! This of course is a recipe for a smeared disaster, or as others would say “a cat eye” when combined with an active lifestyle like mine, especially as a new mom to my son. My decision years ago to get permanent eyeliner changed my life, and I became fascinated with the industry.

I knew that since I loved my permanent eyeliner so much, this was something that many people could benefit from. I was a full-time Speech Pathologist/Cognitive Trainer with two of my very own schools that I owned and operated with many employees. I enjoyed every minute with my patients at the time but really wanted to change my career path. Everyone thought I was foolish to make such a drastic change after all of my education and extensive training, but it was something that I just kept dreaming of. They say you can change your career at least 3 times in your life, the thought to have to go back to school and start over was very scary but also extremely exciting at the same time!

Once I graduated Esthetician School, I knew I was ready to start doing Permanent Makeup and open my own business immediately. I knew when I put that permanent makeup pen to my first client’s face, I had made the right decision and followed my passion. I have never looked back since!



  • Bachelor of Arts – Ohio State University
  • Masters Degree – Speech & Langauge Pathology
  • Department of Health – Tattoo Artist License
  • Bloodborne Pathogen & Communicable Disease Course Completed
  • State Licensed Facial Specialist
  • Licensed and Insured
  • Board Certified
  • Biomedical Waste Permit
  • Paramedical Micropigmentation Specialist & Trainer
  • Microblading Specialist & Trainer
  • Brazillian Stretch Mark & Scar Camouflage Specialist & Tranier
    (First in USA)
  • Brazillian Under Eye Camouflage Specialist & Trainer
  • Lift Tattoo Removal Specialist
  • Advanced Hair Stimulation Specialist & Trainer
  • Advanced Cosmetic Enhancement Specialist & Trainer
  • Master Micropigmetologist Specialist & Trainer
  • Permanent Makeup Artist & Trainer
  • (CIT) Collagen Injection Therapy/Micro-Needling Face/Body Specialist & Trainer
  • OSHA Certified
  • Makeup Artist
  • Eyelash Lift & Tint Specialist
  • Hydrafacial Certified
  • VI Peel Certified
  • Micro-needling Certified
  • Dermaplanning Specialist
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