Alicia Shapira founder, artist, and educator of New Image Beauty Bar in South Florida is the first in the United States to offer Brazilian Stretch Mark Treatment. ✨ she was featured in the Palm Beach Wired below.

New Image Beauty Bar

With so many new and innovative beauty treatments out there, it’s hard to keep up. Of course, you have the popular “buzz” words in beauty down pat. Can we say “Botox”, “fillers”, “micro-blading”? It seems like there are so many options but for some of us, who haven’t stepped into the world of the new beauty trends, it’s a bit confusing and scary! Think you’ve seen it all? How about stretch mark camouflage? That’s right, there is a treatment out there that can actually camouflage your stretch marks! Say goodbye to creams and home remedies passed down for generations.

There is a new kid on the block, kid as in treatment and town as in this vast endless beauty industry. So, what is it? Does it work? Well, it is real and it seems to have some positive reviews! Meet Alicia Shapira founder, artist, and educator of New Image Beauty Bar in South Florida is the first in the United States to offer this treatment. Apparently, it is working, she has a huge following on social media with over 125 thousand followers and 45 million views on her posts to Instagram and TikTok.

Clients and students are flying in from all over the country to snag an appointment with this beauty guru. Alicia has revolutionized the industry through her technique and even offers training courses. Let’s face it, stretch marks are an annoying part of life, most people wish that they could make them permanently disappear. There is an entire industry built around creams, lotions, and even surgery to help conceal these imperfections, but a Brazilian tattoo artist developed a much simpler, more effective solution that Alicia Shapira studied and perfected to offer in the United States.

Skin or scar camouflage is tattooing of the skin with different colors of flesh tone pigments. Its purpose is to disguise a scar or skin area that is missing pigment or color. It is a specialized area of permanent cosmetics that falls under the category of Medical Dermopigmentation or Paramedical Tattooing. This process is also called Corrective Pigment Camouflage (CPC), Corrective Camouflage, Skin Re-Pigmentation, Scar Camouflage, Skin Camouflage, Camouflage Tattooing, and Skin Color Tattooing.

The science behind pigments and the physiology of human skin and tissue must be understood by the specialist performing these procedures. These procedures require advanced knowledge, training, skills, and experience in permanent cosmetics as well as an artistic eye for color and skin tones. It just goes to show that in the beauty industry anything and everything is possible.

Here are some quick FAQs for the treatment:

What type of scars and stretch marks can be camouflaged?
The procedure helps to conceal the area to make it less noticeable. The most common areas performed are healed scars from past injury, surgery, abdominoplasty, breast augmentation, and stretch marks.

Is it painful?
Most Clients report that it is painless, some have commented that “it actually tickles”, “it feels like a gentle scratching”, or “it doesn’t feel like a tattoo”.

How long is the downtime?
This is a non-invasive procedure similar to a tattoo. Therefore, there is little to no downtime and most Clients can resume daily living in the same day or the next day.

How long does it take?
On average, a session is 1-3 hours depending on the area. For people searching for a quick fix and simply to be rid of their stretch marks, it looks like Brazilian Stretch Mark Camouflage is an incredibly attractive option.


New Image Beauty Bar has just opened a new location! Check them out at:

1750 N. University Dr.
Suite #204
Coral Springs, FL 33071
Phone: 1.954-774-5087