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New Image Beauty Bar – How This Scar Camouflage Artist is Creating a Safe Haven for Clients

Every client is just like you. They have insecurities, some of which come in the form of scars. Whether big or small, scars contribute to how a client sees themselves when they look in the mirror. To be a successful scar camouflage artist and PMU artist in general, one must understand that a procedure is not just a procedure. It is a life-changing moment for your client.

This is a philosophy that Alicia Shapira lives by.

Alicia Shapira (@newbeautyimagebar) is an experienced paramedical artist and owner of New Image Beauty Bar based in Coral Springs, Florida. A makeup lover from a young age, Alicia has combined her dream of being part of the beauty industry with her passion for helping people. She was the first artist in the US to offer and train in Brazilian stretchmark camouflage, scar treatment, and under eye camouflage. She’s also been featured in the US Healthcare Journal for her expertise.

Learn how scar camouflage has impacted Alicia and her clients and how she’s creating a space for people to heal in her studio.


What inspired you to venture into scar camouflage?  

I can give you a few reasons why I chose to be involved in a procedure that’s so life-changing, like scar camouflage. Number one is my father. He has been battling stage three stomach cancer for a very long time. He has scars everywhere, and I’ve helped him cover them up in many ways. I have also been in a serious accident that I don’t like to talk about, where I have camouflaged scars on my right leg.  

I’ve also met so many brave women and men who have endured some serious scars from life-threatening surgeries, life-saving surgeries, accidents, self-harm, plastic surgery, and more. When I heard their stories, I decided that this has to be a big part of my career. I want to make people feel better on their journey of healing, and I’m proud to say that I have fulfilled that many times over, and it’s so empowering!


What advice or tips would you give to artists who want to start doing this procedure?    

The advice I would give to my students or any potential student that has reached out to me is don’t think about it, just do it! You will not regret it. Most people have a scar somewhere on their bodies. It’s usually an unwanted scar that makes them very upset and bothers them so much. To be able to make a change in their life will also change your life because you are doing something good for someone else. The procedure is also very fun to do and very rewarding. Just start! 


What do you think is the most important thing a PMU artist should say or do to make the client feel comfortable during your scar camouflage procedure?  

First off, I want to make sure every single client that walks into my pink paradise feels like they’re in a sanctuary. Not a place where they feel like a number. I never want them to be afraid to tell their story or afraid to share their insecurities, so I try to comfort them and make them feel welcome.  

I recommend that you don’t book too many people in a day, so you can have quality time with each individual. Getting to know their story and getting to know them makes the client feel comfortable at a time when they feel vulnerable. So, just allow them to open up to you. It makes your job easier because you’re able to gain their trust.  

Remember, some of these people have never shared their story with anyone or allowed anyone to see them naked because of their insecurities, so you might be the first person that gets to share that with them. Give the person a hug of support and let them know you’re here to help them. It really makes a big difference during the procedure or any follow-up appointments they may have with you. They’ll be so excited about their experience with you and healed results. 

At the end of the day, they are just like you. We all have insecurities, so cheer them up! Offer to play their favorite music, give them a snack or talk about something that makes them happy. To me, this is not just a job. This is something that means a lot to me. Yes, making money is very important but seeing a client smile for the first time after seeing their areolas again or getting a scar covered that they’ve been hiding, is so rewarding and honorable. My biggest takeaway is to be a part of their story. 

What machine, needles or pigments would you recommend for scar camouflage? 

The Flux S Max wireless has been a savior for me. It never heats up, lasts so long, and clients don’t complain about the noise. They are so happy with the results. I personally feel that it’s very comfortable in my hand for scars. Since there is much scar tissue, I don’t feel like I have to use extra pressure. I use a range of different needles, for example, the 5 round Vertix Pico needle and the magnum needle from Pico as well. I love Perma Blend pigments, Evenflo and use a few other brands depending on the Fitzpatrick scale needed.


New Image Beauty Bar – Founder, Artist and Master Educator.

New Image Beauty Bar founded by Alicia Shapira is the leading Paramedical Micropigmentation and Permanent Makeup Studio and Academy located in Florida. Alicia was the first in the US to offer and train Brazilian Stretch Mark & Scar Camouflage, Scar Lightening Treatment, Inkless Camouflage, and Under Eye Camouflage. This specialized Brazilian Camouflage procedure blends discolored stretch marks into a natural skin tone, using a form of tattooing that can last for 10+ years.

Alicia Shapira has also developed an FDA-approved serum, created with vitamins and organic oils that penetrate directly into the skin to improve the appearance of stretch marks and scars. This treatment is ideal for dark stretch marks and scars from injury, breast reconstruction, Tummy Tucks Liposuction, or other surgical scars.

In most cases, this concealment is life-changing for her clients. Alicia is dedicated to helping her clients find their inner beauty and confidence. Her treatments can truly benefit someone’s life who has been negatively impacted by scars. She would love the opportunity to share her story and even provide services to someone in need.

Alicia is also making a name for herself as a master educator with her Academy. Her treatments and training courses draw the attention of clients and students all around the world. New Image Beauty Academy and has taught thousands of students and worked with thousands of clients. The demand for her courses is so high that she tours worldwide offering training courses directly from her academy.

We would like to create a captivating and empowering segment that celebrates individuals’ incredible stories and journeys. We would highlight the power of embracing beauty beyond imperfections and inspire viewers to embrace their own unique qualities. This is not just another makeover show. It delves deep into the lives of individuals who have experienced physical challenges with scars or stretch marks and the emotional impact they carry. An individual who is ready to embark on a transformative journey could be chosen. Alicia Shapira will work closely with the participant to create a personalized plan to address their specific concerns.

Viewers will be able to witness the incredible before-and-after transformations and hear the inspiring story of the participant. We delve into their emotional struggles, the impact on their life, and their aspirations for a fresh start. This creates a supportive and empathetic environment where the participant can openly share their experiences, helping to break down societal stigmas and promoting acceptance and self-love.

Furthermore, our segment is not just about concealing scars and stretch marks; it’s about instilling confidence and empowering individuals to embrace their unique qualities. The participant will undergo personal growth and self-discovery as they work with Alicia, learn valuable beauty tips, and gain newfound confidence far beyond physical appearance.

By showcasing the power of transformation and self-acceptance, our segment aims to inspire viewers to embrace their own imperfections and celebrate their individuality. Join us as we embark on an extraordinary transformation, healing, and self-discovery journey



New Image Beauty Bar – Appearance on CBS’s Show “The Doctors” Providing Free Service to a Deserving Single Mother

The CBS daytime show “The Doctors” found New Image Beauty Bar after they went viral on TikTok with over 45 Million views. They invited the founder Alicia Shapira and her leading Permanent Makeup Studio and Academy based in Coral Springs, FL to be featured on the daytime hit show.

New Image Beauty Bar was asked to demonstrate their revolutionary Brazilian Stretch Mark and Scar Camouflage Treatment. Alicia decided to donate this service and selected Necole a single mother with a full-time job working as a clerk for the Legislature in New York. Necole had inquired about getting Stretch Mark Camouflage Treatment but was unable to afford the service. Alicia knew it was the perfect opportunity to shine the light on Necole and give her the gift she had been waiting for. New Image Beauty Bar flew Necole into Florida and provided the Brazilian Stretch Mark Camouflage Procedure free of charge. This amazing feature will air on CBS on Wednesday, September 29th, 2021.

Alicia is the first in the US to offer Brazilian Stretch Mark and Scar Camouflage, Scar and Under Eye Lightening Treatment. Alicia has revolutionized the industry through her technique and training. New Image Beauty Bar has gone viral with over 45 Million views on Social Media! This unique specialized Brazilian Camouflage procedure blends discolored stretch marks into a natural skin tone, using a form of tattooing which is considered permanent. Alicia also specializes in her very own FDA-approved Vitamin Scar Lightening and Inkless Camouflage Treatment. New Image Beauty Bar works with Plastic Surgeons, OBGYN’s and Dermatologists assisting with Scar Lightening and Brazilian Camouflage Treatments for their patients by improving the appearance of scars on both dark and light skin.

Alicia Shapira is also making a name for herself as an educator in the beauty services industry and in the world by offering classes for her specialized techniques and treatments. New Image Beauty Bar services and educational training not only draw attention from clients and students all around the world but also make Florida their destination to learn or receive treatment by Alicia and her New Image Beauty Bar staff.


Public Relations
Camden Agency

Phone: 561-900-6240
New Image Beauty Bar


New Image Beauty Bar List of Services

• Brazilian Stretch Mark Camouflage
• Brazilian Under Eye Camouflage
• Stretch Mark Removal / Dry Tattoo
• Scar Camouflage Treatment
• 3D Areola Re-pigmentation
• Ink-less Stretch Mark Camouflage –
Under Eye Lightening & Scar Lightening

• BB Glow Treatment
• Microneedling
• Plasma Fibroblast
• Derma Planning
• Derma Stamping
• Lash Lift & Tint
• Intimate Lightening

• Brow Lamination
• Permanent Eyeliner
• Permanent Lip-liner & Lips
• Hyaluron Pen Injections
• Hair Simulation Services
• Permanent Eyebrows & Microblading
• Spray Tanning

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