Alicia Shapira is a pioneering beauty entrepreneur and master educator in the permanent makeup industry.

Originally a Speech Pathologist and Cognitive Trainer, Alicia transitioned to the beauty field, driven by her passion for makeup and desire for practical solutions. She founded New Image Beauty Academy in 2016 and has since educated over 1,000 students.

Alicia introduced the Brazilian Stretch Mark and Scar Camouflage technique to the United States and has helped over 5,000 clients. Despite facing personal and professional challenges, she has continually thrived, launching New Image Beauty Media to support clients’ social media presence in the beauty industry.

Alicia’s dedication to lifelong learning and mentorship underscores her significant impact on the field.