How to Start a Career in Permanent Makeup

So you've always wanted to start your business and you have a passion for cosmetics and makeup? A business in permanent makeup may be just the right choice for you! Permanent makeup has been used for thousands of years, there is even evidence of Egyptian women, as early as 5000 B.C. with permanent eye makeup. But permanent makeup really made it's a comeback in the states, in the late 1970s.   Since then, technology and practices have improved, and there are professional training and teachings across the country to teach you how to also get into the permanent makeup business.   One of the top permanent makeup artists in the Southern US is Alicia Shapira, of New Image Beauty Bar, where she is the only one to have been hand trained by the inventor of Brazilian Stretch Mark Camouflage, Rodolpho Torres, of Sao Paulo, Brazil. This form of permanent makeup using skin-colored ink, to cover and hide stretch marks.   The first step to start a career in permanent makeup is to do your research, learn up on the technique of color matching (Read our Blog Post on Fitzpatrick Color Testing.)    Do your research on where you can receive top training, and be sure to take a look at their results and past students, to see if their work aligns with your vision.   Once you receive your training, be sure you get your certification and finish any additional pieces of training online, suggested by your trainer.   Alicia Shapira, of New Image Beauty Bar, offers one on one training for selected permanent makeup training, such as lip blushing, Brazilian Stretch Mark Camouflage, Microblading and more. Each of her students receives a full day of training, breakfast and lunch included, live models to practice on and a machine, needles, and ink enough for about 35 clients! All of the materials and knowledge enough to start your own business!

Student Training for Brazilian Stretch Mark Camouflage

PMUA Certification

Lip Shading Training Course

Be sure to call us at 954-774-5087 or email  

The Best Way to Get Rid of Stretch Marks

Today we dive into the age-old question, of how to get rid of stretch marks. Dermatologists and skincare experts have been searching, for years, for the perfect formula to get rid of stretch marks, and still today there is no one right answer. Some resort to moisturizing oils, micro-needling, and laser treatments, although these results are never too impressive. These treatments all seek a way to get rid of stretch marks, which is virtually impossible, without surgery. But what about making them disappear? Alicia Shapira, of New Image Beauty Bar, is the only Brazilian Stretch Mark Camouflage Tattoo master in the United States. Shapira is only one of two who was taught by the inventor of this method, Rodolfo Torres of Brazil, and she continues to teach and treat people from all over the world. This treatment is not only great for stretch marks, but it is the best option for scars as well! This treatment is within a specialized area of permanent cosmetics, that falls under the category of Medical or Paramedical Tattooing. This process is also called Corrective Pigment Camouflage (CPC), Corrective Camouflage, Skin Re-Pigmentation, Scar Camouflage, Skin Camouflage, Camouflage Tattooing, and Skin Color Tattooing. The science behind pigments and the physiology of human skin and tissue must be understood by the specialist performing these procedures. These procedures require advanced knowledge, training, skills, and experience in permanent cosmetics as well as an artistic eye for color and skin tones. See below some of Alicia Shapira's client results: Do note, this treatment can only be used for patients whose stretch marks are lighter than their natural skin tone. To see if you qualify for this procedure you can call or text (954) 774-5087 or email

Brazilian Stretch Mark Camouflage Training

Learn a technique that will offer your clients the possibility of diminishing the appearance of their stretch marks, and restore their overall confidence! With the option of doing this service on practically any body area, you’ll help so many women and men in your city! Stretch marks are small lines that appear on the skin in response to a sudden change in weight, pregnancy or growth itself. These lines that start as pink or brown in color are a natural imperfection that makes many women self conscious. However, there are many points of view, from those who try to hide them to those who support showing them with total naturalness. It is within the first group where a new trend of beauty has emerged: cover stretch marks with invisible tattoos. The camouflage of stretch marks is a Brazilian technique that allows us to apply specially formulated ink directly into the stretch marks to hide them. When painting the stretch mark, the result is practically an imperceptible stretch mark. Available for both men and women, the Stretch Mark Camouflage is one of the most sought-after techniques as there has never another effective solution against stretchmarks, and now you don't need to fly all the way to Brazil to get the procedure done- Alicia Shapira is the first in the USA to learn, practice, and teach this method! What you can expect to learn from Alicia in New Image Beauty Bar Academy, is the following:
  • What are stretchmarks?
  • What causes stretchmarks?
  • Types of stretchmarks
  • Which stretchmarks you can’t work on?
  • Types of skin
  • Skin colors
  • Skin color pigments
  • Skin types
  • Layers of the skin
  • Equipment: machines, needles, topical anesthetics
  • The difference between permanent makeup and Brazilian stretch mark camouflage
  • Principles of camouflage
  • Consent forms
  • Consultations
  • Benefits of Brazilian Stretch mark camouflage
  • Indications and contraindications
  • Practical (see requirements)
  • Aftercare instructions
  • Health Authority Standards
  • Business development
  • Marketing
Walk away with your equipment, and a life-long mentor by taking this course! If you are interested in a private or group class taught by Alicia, please call or text 954-774-5087 for pricing information and more details!

Model Positions Still Available: PMU and Stretch Mark Camouflage

Hi Everyone! Here is an updated list of the dates and times needed for both permanent makeup procedures and Brazilian Stretch Mark Camouflage models!

For Permanent Makeup Model Candidates: A non-refundable deposit of $100 is required upon booking. For Brazilian Stretch Mark Camouflage Model Candidates: A non-refundable deposit of $250 is required upon booking.

All procedures are more than half off their normal pricing, and just because you are a “model”, does not mean a student is working on you the entire time, I am there to guide every step of the way and make sure you are satisfied with the outcome. Your touch up appointment is included.

Permanent Makeup Procedures/Dates/Times:

August 7: Upper & Lower Eyeliner 10am, 1pm, & 3pm

August 8: Microblading or Ombre Shading 10am & 1pm

August 20: Microblading 4pm

August 21: Microblading 1pm & 4pm

Brazilian Stretch Mark Camouflage Dates/Times:

August 17: 10am

August 18: 4pm

August 19: 10am, 1pm, & 4pm

Please call or text 954-774-5087 to confirm your booking. A 48-hour cancellation policy is strictly enforced.

Models Needed: Permanent Makeup and Stretch Mark Camouflage

It's that time again! Hosting a student for multiple class sessions to learn eyebrows, eyeliner, lip shading and my recently famous Brazilian Stretch Mark Tattoo Camouflage!

Here is the model schedule with the corresponding procedures and times needed and available for August! Don’t miss your chance to get more than 50% off your favorite procedure by booking as a model! Yes, a student DOES work on you, however I am right next to them every step of the way to ensure mistakes do not happen. Your touch up session 6-8 weeks later (permanent makeup) and 60 days later (stretch mark tattoo) is with me, and is included in your price.

Permanent Makeup:

  • 8/7- Upper and Lower Eyeliner: 10am, 1pm, 3pm
  • 8/8- Microblading or Ombré Shading: 10am, 1pm, 3pm 
  • 8/9- Lip Shading: 10am, 1pm, 3pm
  • 8/20- Microblading: 4pm
  • 8/21- Microblading: 10am, 1pm, 4pm

Brazilian Stretch Mark Camouflage Tattoo:

  • 8/16- 4pm
  • 8/17- 10am And 1pm 
  • 8/18- 4pm
  • 8/19- 10am, 1pm, 4pm 

Please call or text 954-774-5087 to secure your booking and appointment time as a model. Make sure you specify you are booking for model position. Deposit of $100 is required upon booking, non-refundable. 24-hour cancellation policy strictly enforced.

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