How to Start a Career in Permanent Makeup

So you've always wanted to start your business and you have a passion for cosmetics and makeup? A business in permanent makeup may be just the right choice for you! Permanent makeup has been used for thousands of years, there is even evidence of Egyptian women, as early as 5000 B.C. with permanent eye makeup. But permanent makeup really made it's a comeback in the states, in the late 1970s.   Since then, technology and practices have improved, and there are professional training and teachings across the country to teach you how to also get into the permanent makeup business.   One of the top permanent makeup artists in the Southern US is Alicia Shapira, of New Image Beauty Bar, where she is the only one to have been hand trained by the inventor of Brazilian Stretch Mark Camouflage, Rodolpho Torres, of Sao Paulo, Brazil. This form of permanent makeup using skin-colored ink, to cover and hide stretch marks.   The first step to start a career in permanent makeup is to do your research, learn up on the technique of color matching (Read our Blog Post on Fitzpatrick Color Testing.)    Do your research on where you can receive top training, and be sure to take a look at their results and past students, to see if their work aligns with your vision.   Once you receive your training, be sure you get your certification and finish any additional pieces of training online, suggested by your trainer.   Alicia Shapira, of New Image Beauty Bar, offers one on one training for selected permanent makeup training, such as lip blushing, Brazilian Stretch Mark Camouflage, Microblading and more. Each of her students receives a full day of training, breakfast and lunch included, live models to practice on and a machine, needles, and ink enough for about 35 clients! All of the materials and knowledge enough to start your own business!

Student Training for Brazilian Stretch Mark Camouflage

PMUA Certification

Lip Shading Training Course

Be sure to call us at 954-774-5087 or email  

Brazilian Camouflage Private Training

More than just tattooing, this is about helping women feel more free in their own bodies and skin again. Camouflaging stretch marks and scars can dramatically improve the life of others, while also positively impacting your own. My training program is an extensive, one-on-one intimate experience that covers a wide variety of topics and hands-on-training to give you the most solid foundation to jumpstart your new career, or expand the one you already have.

Being an educator and an advocate for continuing education, I have learned and been trained on the Brazilian Stretch Mark and Scar Camouflage Tattoo technique by the creator and founder Rodolpho Torres.

Don’t be fooled by the fakes out there! There are a lot of people claiming to have mastered this exact technique around the world- this is false! I was the first one in the United States to bring this exact technique here, and have only taught a handful of students to practice on their own clients!

You will be added to my private training group online so we can continue to support each other. After your training, I’m certain you will have the confidence to continue to evolve and refine your craft, which better serves the clients you touch.


  • 2 Full Days Training working with me 1:1 (this is NOT a group training)
  • Includes Starter Kit - special camouflage tattoo inks from Brazil and the U.S, ink dilution bottle, ink caps, ink mixer and stirrers, grip tape, ink wands, tattoo machine and power supply!
  • Includes Training Manual covering topics: FAQs, skin theory, how to color match, overtones and undertones, healing factors, pre-care and post-care, sample consent forms, how to qualify clients and variables to consider during consultations, ink education, safety health standards, studio preparation, supplies needed/order sheet, what tattoo power voltages to use, types of scars, price rate sheet, and how to do marketing and sales for your own business.
  • Includes Custom Color Swatches and secret to matching client’s skin tones.
  • Hands-On-Training include shading techniques and working on live models provided for you.
  • Certification Of Completion of the Brazilian Stretch Mark and Scar Camouflage Technique by New Image Beauty Bar Academy.
  • Continued Support even after you’re done training. I’ll add you to a private Facebook groups with other Camouflage Tattoo Artists that have learned from me for continued support, and of course never hesitate to message me directly any time after your class is over!
  • Breakfast and Lunch provided.

A deposit of $500 is required to secure and hold the dates for your 2 days of training. Models are charged 50% of service session, unless you provide your own model and agree to finish their touch-up session once they’re healed. Balance to be paid in full at the first day of training.

For financing information or to speak to me directly, please call or text 954-774-5087!

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